Box Office - Thanksgiving Weekend

Labeeb · Nov 20, 2006

Just got done with the craziness known as Pinnacle opening the box office numbers. Here's what I'm on right now...

Deja Vu
U32 -122
O32 +144
U32-130
U32 +104

Deck The Halls
U19 -122
U19 -130
U19 -166
O19 +180
O19 +180 - 1/2 unit

The Fountain
U7.5 -107
O7.5 +122
U7.5 -140

TPOD
U10 -101
U10 +106
U10 -108

Labeeb · Nov 20, 2006

Added
Deck The Halls
O19 +186

The Fountain
O7.5 +226 - $69

crazyivan · Nov 23, 2006

How do you handicap these?

Labeeb · Nov 25, 2006

Sorry, didn't see this earlier. I look at screen counts, target demos, demo saturation (at least what I call it), advertising budgets, advertising placement, holdover movies from previous weeks, outside events. These are very much in the way of "gut" plays since even the "experts" out there on various forums have problems predicting these numbers.

I will say that the openers at Pinny are VERY ripe for scalping if you take leads. Sometimes like this week it will hurt, but there will be weeks were taking the scalp instead of sitting on the lead was the right thing to do.